The Consulting Journey

  • Are you finding it challenging to boost sales, engage your audience, or define your brand's unique value?

    Our journey begins with a comprehensive review of your business’s current performance. We’ll identify what’s driving profitability, evaluate how effectively your brand connects with customers, and pinpoint missed opportunities.

    By examining your sales strategies, brand positioning, team dynamics, and overall business model, this in-depth analysis highlights key areas for improvement and uncovers opportunities for sustainable growth.

  • Do you need a clearer brand strategy or a stronger connection with your customers?

    Together, we’ll develop a strategy that balances ambitious growth with profitability while positioning your brand to stand out in a competitive market.

    By honing in on your unique market position, strengthening customer relationships, and optimising sales and marketing efforts, we’ll design a strategic roadmap that delivers measurable results and ensures long-term success.

  • Ready to elevate your brand, boost sales, and maximise profitability?

    With a tailored growth plan designed specifically for your business, you’ll gain the tools and strategies needed to build a brand that captivates customers, fosters meaningful connections, and drives sustainable profitability.

    Backed by industry-leading expertise, we’ll empower you to strengthen your brand and achieve even your most ambitious business goals.

Business strategy and growth

Business Strategy and Growth involves developing and executing a plan to scale your business. This includes identifying growth opportunities, expanding into new markets, refining your brand strategy, and forming key partnerships.

As a brand consultant, I’ll guide you through each step conducting market research, identifying growth opportunities, creating a strategic plan, and executing it effectively. With extensive industry experience, I’m here to help your fashion business thrive.

Let’s unlock its full potential together.

Brand strategy and elevation

Building a strong, purpose-driven brand is essential in the competitive fashion industry.

I’ll work with you to define your brand’s unique attributes, values, and market positioning, helping you stand out. Together, we’ll create a customised framework to effectively communicate your brand to your target audience.

Whether launching a new brand or repositioning an existing one, I’m here to guide you in building a brand that resonates with your customers and drives long-term success.

Product development and design

Bring your fashion vision to life with my expertise in product development and design, backed by decades of experience. With access to a network of talented designers and product developers, I’ll help you create products that meet your target audience’s needs. From concept to production, I’ll guide you through every step to ensure your products are on-trend, high-quality, and commercially viable.

Whether you need help with design, sourcing, tech packs, or production management, I have the expertise to successfully bring your products to market.

Digital marketing strategy

Here’s a more concise version:

I’ll help you build a strong online presence with effective e-commerce and digital marketing strategies.

With my expert network, I’ll guide you through everything from website design and development to social media advertising and email marketing. Together, we’ll create a tailored digital strategy aligned with your brand and goals, ensuring your online presence thrives.

Whether you’re starting out or expanding, I’m here to help you achieve your e-commerce and digital marketing success.

Market research and analysis

Unlock new opportunities for growth with my market research and analysis services. I’ll help you identify market trends, consumer behaviour, and the competitive landscape to develop a targeted marketing and sales strategy.

With access to trend forecasting platforms like WGSN, I’ll provide the latest insights to guide informed decisions for your fashion business, helping you stay ahead of the curve and drive results.

Sustainability and conscious business practices

The fashion industry is evolving, and sustainable, transparent, and ethical practices are now essential. This is my expertise and my passion.

I’ll help you develop a comprehensive sustainability plan, covering everything from supply chain to product design. Together, we’ll reduce your environmental footprint through responsible material sourcing, packaging, and waste management.

By adopting these practices, you’ll create a positive impact while growing your business responsibly, taking care of both people and the planet.

Client testimonials.

  • Mayte Espinosa | BYME Luxury Outlet

    “Zaida developed a comprehensive strategic plan on sustainability for my online fashion retail business, helping us reduce our carbon emissions. She also provided valuable guidance on digital marketing, ensuring our online presence aligns with our sustainability goals. Zaida’s expertise and dedication have been instrumental in making our business more eco-conscious and digitally savvy.”

  • Sarah Boukobza - Head on Agency

    "Zaida’s expertise in fashion brand consultancy was pivotal in refining our client’s brand and collection before launch. Her insightful recommendations, attention to detail, and deep understanding of the fashion industry helped us ensure the brand's positioning was strong and the collection resonated with the target audience. Zaida’s ability to balance creativity with strategic thinking made her a valuable asset to our project. We couldn’t have asked for a more professional and insightful collaborator."

  • Jose Alonso - Founder at Insight Academy

    "Zaida delivered an outstanding masterclass on sustainable fashion at Insight Academy. Her deep knowledge of the subject, combined with her engaging presentation style, captivated our audience and sparked meaningful discussions. Zaida's ability to convey complex concepts in an accessible way left a lasting impression on our students. Her passion for sustainable fashion and her practical insights into the industry make her an invaluable collaborator for any educational initiative."