Blending Creativity, Sustainability, and Strategy to Empower Fashion Brands Worldwide
Hi, I’m Zaida Rodriguez, a creative professional with a passion for sustainable fashion and innovative brand development. With over two decades of experience in the fashion industry across Europe and Australia, I specialise in bringing ideas to life , whether through designing impactful visual concepts, launching sustainable initiatives, or consulting on brand strategy.
My Vision
My vision is simple yet powerful: to help your business thrive. Whether you’re starting with just an idea and don’t know where to begin, are launching a start-up, or have been in business for a while and need a fresh perspective, I’m here to guide you. I believe in crafting tailored solutions that blend creativity, sustainability, and strategy, ensuring your brand not only stands out but also grows with purpose.
My Background
My journey began 20 years ago in fashion retail and visual merchandising, where I honed my ability to craft unique in-store experiences. I hold a Bachelor’s in Branded Fashion, a Master’s in Fashion Entrepreneurship, and certifications in Fashion and Sustainability (University of Sydney) and Carbon Literacy for Fashion and Retail (Fashion Declares). This educational foundation has equipped me with a deep understanding of the fashion industry and sustainable practices, which I integrate into every project I take on.
Work Experience
My professional journey reflects a deep commitment to creativity, sustainability, and innovation in the fashion industry. I founded La Guapa Studio, a sustainable fashion brand dedicated to eco-conscious design and community engagement. As the founder, I led every aspect of the business, from branding and product development to retail strategy and customer engagement. After successfully growing the brand, I sold it and transitioned into a consultancy role, where I continue to guide its evolution as a sustainable leader in the industry.
In addition to my entrepreneurial ventures, I have worked as a freelance fashion designer and product developer, collaborating with a wide range of brands—from independent slow fashion labels to internationally recognised names like Speedo and Michael Lo Sordo. These experiences have given me a deep understanding of diverse business needs and market segments.
During my time in Europe, I gained valuable experience working for Inditex, where I sharpened my skills in fast-paced, trend-driven environments, further enhancing my ability to adapt to the ever-changing demands of the fashion industry.
Currently, I provide consulting services for fashion businesses, including online retailers, independent brands, and start-ups. I specialise in helping brands thrive by offering tailored strategies that blend creative direction, sustainable practices, and business development. Whether it’s launching a new idea, refining operations for an established brand, or creating impactful visual identities, my approach focuses on driving long-term success while staying true to each brand’s unique story and values.
From founding my own brand to consulting for others, my work is driven by a passion for storytelling, innovation, and sustainability ensuring that every project I undertake makes a meaningful impact.
What Drives Me
At the heart of my work is a desire to combine creativity with meaningful change. I thrive on building new projects, collaborating with diverse teams, and helping brands navigate the intersection of style and sustainability.